Elon Musk has rolled out a new Christmas feature for Grok AI that lets anyone add Santa to their pictures or videos. It’s easy to use, free for all users, and already becoming a viral holiday trend.
Christmas 2025 has a new kind of digital sparkle. This year, Elon Musk and his AI platform have given people a fun way to mark the season with a new holiday feature in Grok AI that lets users add Santa Claus into their own photos and videos. It’s simple, it works on both phones and computers, and people all over social media are already sharing their creations. The tool is designed so anyone can use it without paying, though it’s also available to paid users and builds on Grok’s growing set of AI creative tools.
Grok AI first came into the spotlight as an AI chatbot built by Elon Musk’s xAI and integrated with the social platform X (formerly Twitter). Over time Grok has added lots of capabilities, from image editing to real-time info and more advanced features like memory and video generation. But this new Christmas feature is all about seasonal fun and creativity, letting people put Santa Claus into their own photos whether they are new holiday shots or old family memories.
To use the feature you open up X or the Grok AI tab, upload a photo or video, and type a prompt that asks Grok to insert Santa Claus into the shot. One popular prompt shared by Musk himself suggests telling Grok something like imagine Santa photobombing your holiday dinner with his jolly beard and hat. With just a few clicks, Grok uses its image editing and AI generation tools to create a festive version of your picture or clip, complete with Santa. That output can be downloaded or shared directly on your feed for friends and family to see.
What makes this especially interesting is how fast people picked it up. By Christmas Day, users were already posting their Santa-enhanced images and videos across X, often with creative twists. Some showed Santa sipping cocoa by a fireplace, others had him driving futuristic sleighs over snow-covered landscapes, and a few even mixed elements of fantasy and humor into the shots. It turned into one of those holiday trends that spread quickly, the kind where everyone wants to try it and share what they’ve made.
This isn’t the first time Musk has used Grok for a holiday idea. Earlier updates to the platform, including seasonal software releases for Tesla vehicles, added Grok-related features like navigation commands and even Santa modes in the car. But this year the focus is aimed squarely at user creativity outside of driving and tech work. Grok’s ability to generate, edit, and remix images and video content fits perfectly with social sharing at Christmas, a time when people enjoy personal memories and festive greetings the most.
At a technical level, the feature works because Grok’s underlying AI has both image recognition and generation capabilities. Users upload their photo or video, and Grok’s system uses a prompt driven process to understand where and how to place Santa Claus in the scene. This is similar to how other AI models can edit or generate visuals from text guidance, blending the existing content with new elements based on user instructions. Because it is powered by the platform’s AI back end, it can often place Santa in ways that look natural or creative, and users have a lot of room to refine or adjust the results. The process usually takes only a few seconds after the upload and prompt.
There’s a broader trend here too. Over the past year, Grok AI has added many creative features, from personality modes to memory features that help it personalize conversations. It recently rolled out things like AI companions and advanced image and video editing functions that expand what users can do with it, beyond just chatbot conversations. Those earlier updates hint at a design philosophy that goes beyond tools for productivity or simple answers. They place emphasis on creativity, imagination, and often entertainment, which fits well with a holiday feature like this.
For many users, holidays are about connection and sharing. People like to post seasonal photos, update their online profiles, or send greetings to friends and family. AI tools that help make that easier, especially in ways that feel personal or fun, tend to be popular. This Santa feature taps directly into that desire by letting people put themselves in the picture with one of the most iconic holiday figures imaginable. And because it works with old photos too, users can remix memories from years past and give them a new, festive twist.
Of course, there are some sensible questions about how tools like this should be used. In general, AI image editing tools raise issues about privacy, consent, and how realistic AI imagery can be used online. In this case, the feature is meant for personal use and fun, not deepfake style manipulation of people’s likenesses in harmful or misleading ways. But as the technology becomes better and easier to use, platforms will likely need to keep updating their policies to make sure people understand what’s possible and what’s not. So far this Christmas feature seems built around lighthearted fun rather than anything more serious.
It’s also worth noting that not everyone sees Grok the same way. Some tech commentators point out that Grok’s tone and personality sometimes lean into humor and edginess, reflecting Musk’s own style and the culture of the platform it’s built on. That has worked well for playful features like this one, but it also means Grok isn’t always the go-to tool for strictly professional or academic needs. Even so, this holiday feature shows how AI is increasingly part of everyday life for simple, creative tasks, not just complex technical jobs.
As the holiday season wraps up, we’ll likely see more variations on this trend. People will keep sharing their Santa AI images and videos, and the feature could stick around as a seasonal classic or even inspire future festive tools for New Year or other holidays. For Grok and Musk’s broader AI efforts, it’s a chance to show a different side of the technology — one that’s playful, social, and connected to how people actually use digital tools in their lives.
In the end, this Christmas feature is a good example of how AI can be fun and accessible. It doesn’t require deep technical knowledge, it works on devices people already use every day, and it taps into a moment everyone recognizes. For millions of people online this holiday, adding Santa with a few clicks brought a little extra joy and created new memories they’ll share with friends and family.
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